The data-backed pricing guide coaches actually use — niche rates, package templates, contracts, and the psychology of charging more.
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Most coaches leave thousands on the table every year — not from lack of skill, but from lack of data.
73% of new coaches set rates 30–40% below market because they have no data. The first number you pick tends to stick for years.
One flat hourly rate leaves money on the table. Packages and retainers 3× your effective rate — once you know how to structure them.
You know you should charge more. You don't know how to say it, so you don't. Meanwhile, your rates haven't moved in two years.
Five chapters. Concrete frameworks, real numbers, and copy-paste templates.
One-time payment. Instant access.
Independent coaches at any stage — from newly certified to 5-year veterans who've been winging their pricing. If you've ever second-guessed a rate or avoided a raise, this is for you.
Yes. Rate benchmarks are sourced from ICF, EMCC, and industry surveys through 2025–2026. We update the guide as new benchmark data is published.
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If the guide isn't useful, email us within 7 days for a full refund. No questions. We'd rather refund you than keep money for something that didn't help.
$19 gets you the complete guide, all templates, and any future updates. No subscription. No recurring charges.
Get Instant Access — $19Instant access. No account needed. 7-day refund guarantee.