Get your personalized coaching rate in 60 seconds — calibrated to your city, niche, credentials, and experience. Then go deeper with the $29 full report.
✓ 50+ US metros✓ 10 international cities✓ 16 coaching niches✓ 2026 verified data
Quick Answer
How much should you charge for coaching? In 2026, life coaches charge $75–$200/session nationally; executive coaches charge $250–$500/session. With ICF PCC credentials, add 35%. In high-cost markets like San Francisco or NYC, add 25–45%. Use the calculator below for your exact profile.
Free Rate Calculator
Tell us your profile — we'll show you exactly what coaches like you charge in your market.
Want the Full Picture?
Get Your $29 Pricing Intelligence Report
Your summary above shows market benchmarks. The full report gives you: ✓ Exact package pricing for your profile ✓ Word-for-word pricing scripts ✓ Competitor analysis for your metro ✓ 90-day pricing ramp strategy
Saves your profile → Stripe checkout → Instant delivery
Trusted by coaches building serious practices
10+
Coaching certifications in our database
50+
US metro markets with geo multipliers
2026
Rate data verified May 2026
$29 Personalized Report
Everything You Need to Price with Confidence
The free calculator gives you benchmarks. The report gives you the strategy — designed specifically for your profile, market, and goals.
📊
Your Market Rate Range
Floor, target, and premium rates calibrated to your exact profile and metro area — not generic national averages.
📦
3 Package Structures
Ready-to-pitch package designs (3-month, 6-month, VIP) with exact pricing, session counts, and positioning language.
🗣️
Pricing Scripts
Word-for-word scripts: how to answer "how much do you charge?", handle price objections, and announce rate increases.
🏙️
Competitor Analysis
What coaches in your metro area are charging — including the gap you can exploit to position above average.
📈
90-Day Pricing Ramp
Month-by-month plan to move from your current rate to your target rate without losing existing clients.
💡
Anchoring Strategy
The specific pricing psychology techniques top coaches use to make their packages feel like obvious value.
One-time payment · Instant delivery · No subscription
Pricing FAQ
How much should I charge for coaching in 2026? +
Nationally, life coaches charge $75–$200/session; executive coaches $250–$500. With ICF PCC, add 35% to any baseline. In San Francisco or NYC, add another 28–45% above national average. Use the calculator above for your exact combination.
Should I charge by session or package? +
Package pricing increases average revenue per client by 20–40%, even at the same hourly rate. Packages create commitment, reduce cancellations, and enable deeper work. Start with a 3-month (12 session) package as your primary offer and use per-session pricing only for discovery calls or one-off intensives.
How do I raise my rates without losing clients? +
Give existing clients 30–60 days notice and grandfather them at their current rate for one renewal cycle. Announce the increase with a clear rationale (market data, credential upgrade, growing results). Most coaches lose 0–10% of clients from a well-communicated rate increase — and revenue still goes up.
Does ICF certification really affect rates? +
Yes, significantly. ICF ACC adds 15–25% to baseline rates. ICF PCC adds 35–50%. For corporate clients and executive coaching specifically, ICF PCC is often required by procurement — meaning uncredentialed coaches are excluded from the highest-value engagements entirely.
What are coaching rates in Boston? +
Boston is 1.25× the national average. An executive coach with ICF PCC nationally commanding $350/session would typically charge $400–$450/session in the Boston market. Life coaches with ICF ACC nationally at $130/session would typically charge $155–$175/session in Boston.