Find the right rate for your coaching sessions based on your niche, credentials, location, and experience. Instant results — backed by industry data.
Executive coaching commands some of the highest rates in the industry
ICF ACC is the most common entry-level credential; PCC commands a significant rate premium
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In your niche and market, credential level changes what you can charge:
Based on industry averages from ICF Global Coaching Study, coaching market surveys, and practitioner research. Not financial advice. Learn more
Rate ranges sourced from ICF Global Coaching Study, EMCC survey data, and coaching market research across 10 niches and 15 geographic markets. Updated for 2026.
Rates vary significantly by location. A US major-city executive coach commands 2–3× what a coach in the same niche in India or Africa would charge. Location is factored in automatically.
MCC/Master-level coaches typically charge 50–65% more than uncertified coaches in the same niche and market. PCC adds ~25–30%. EMCC Senior and AC Senior are broadly comparable to PCC.