A co-branded ROI calculator that turns your prospect's KPIs — executive retention, leadership pipeline, sales quota, retention-vs-replacement — into a defensible coaching ROI number for the proposal. Niche-tuned. Ready in 30 minutes.
Get the Toolkit — $29Excel + Google Sheets. White-label ready.
Each calculator is calibrated for the metrics a buyer in that niche uses. Co-brand with your logo, drop into a proposal, defend your number when challenged.
Inputs: executive salary, replacement cost (typically 200% of salary), retention probability lift from coaching. Output: 3-year ROI %, payback period, total avoided cost. Built on Korn Ferry executive retention data.
Exec retention model →
Inputs: rep quota, current attainment percentage, average deal size, sales cycle length. Output: incremental revenue per percentage-point lift in quota attainment. Tuned to SaaS, B2B services, and manufacturing sales.
Quota-attainment model →
Inputs: high-potential cohort size, internal-promotion-vs-external-hire cost ratio, time-to-readiness delta. Output: avoided external-hire cost, accelerated-promotion value. Defends multi-year leadership engagements.
Succession model →
Inputs: team size, current attrition rate, cost-per-hire, ENGAGEMENT-TURNOVER correlation from Gallup data. Output: avoided attrition cost over 12 months. Great for HR buyers of team coaching.
Engagement model →
A pre-built 1-page proposal PDF that slots your chosen calculator's output into a defensible ROI summary. Designed to be co-branded with your logo and prospect logo. Save yourself 2 hours per corporate proposal.
Editable proposal template →
Corporate coaching buyers — HR, L&D, executive sponsors — are increasingly procurement-minded. They want a number, not a story. Without one, you lose to coaches who can produce one.
Corporate L&D budgets go through ROI gates — typically a multiple of the engagement fee. If your proposal shows a 2× return, it advances. If it shows a feeling, it stalls.
L&D teams compare coaching engagements to other development spend — courses, conferences, MBA programs. A defensible ROI number puts coaching in the same conversation as the rest of the budget.
Most coaching engagements are 6–12 months with a renewal gate. Without measured progress and documented ROI, renewals stall. With it, renewals come back to the same coach, not the lowest bidder.
Most coaches either skip ROI entirely or pick a number out of the air. Both fail in the proposal meeting.
Coaches who turned proposals into signed corporate engagements with a defensible ROI number.
"An HR director rejected my first proposal because there was no ROI number. I rebuilt with the executive retention calculator, dropped in their VP's salary, and got back a 4.7× retention ROI. Signed in 2 weeks — $84K engagement."
— Hannah F., Executive Coach
$84K exec engagement closed
"I run team coaching for SaaS sales orgs. The sales coaching calculator let me put revenue lift per percentage-point attainment in front of VPs of Sales — that's their exact KPI. Different game from generic coaching pitches."
— Ryan K., Sales Coach
3 SaaS retainers in 6 months
"The leadership pipeline calculator was the unlock for me. CHROs who couldn't sell coaching to CEOs suddenly had a number — accelerated promotion vs external hire. Closed a 4-cohort leadership engagement at a F500."
— Jade W., Leadership Coach
$260K leadership program
Yes — every input cell is editable. Buyers often prefer their own numbers; replace the benchmarks with the prospect's HR data, quota attainment, or attrition rate and the calculator adapts automatically.
Excel (.xlsx) and Google Sheets — both included for every calculator. Drop in your prospect's data, get a defensible ROI number, screenshot or co-brand for the proposal. The proposal page template is an editable PDF.
The 4 calculators cover executive, sales, leadership-pipeline, and engagement coaching — about 70% of corporate coaching spend. For adjacent niches (health, wellness, recovery), the engagement calculator is your starting point with industry-specific overlays.
Email us within 7 days if the calculators don't help you defend your ROI in proposals. Full refund, no questions asked.
4 niche-tuned ROI calculators + a co-branded proposal page. Drop in your prospect's KPIs, get a defensible number, close bigger deals.
Get the Toolkit — $29Instant access. 7-day refund guarantee.